What is the Aleph
Where is the great art? Is it in production hell? Is it being drowned out by the umpteenth tweet? Maybe we’re just not capable of producing great art anymore? Perhaps we are no longer capable, having evolved into homo-slopicus?
Here’s a different thesis: it is the medium.
The medium (algorithmic social media) creates the slop. Just like how filmmakers create “oscar-bait” for the academy, we are creating content designed to go viral - to get the money, likes, and views we crave. The medium determines the content.
YouTube is the new Hollywood, X is the new publishing house, Instagram is the new gallery system. There’s no other option for an artist. If you don’t like creating viral slop, you can either:
- Suck it up and start posting slop
- Cope (You'll find your niche one day!)
- Leave
If you choose option 3, the question is: to where? That’s why we’re creating the Aleph. A place for the people who choose option 3. The Aleph is post-slop.
We are what comes after soap-cutting; after hydraulic-press gooning; after pressure-wash restoration videos; after softcore-cosplayer thirst traps; after situationship-discourse podcast clips; after tradwife glow-up content; after cottagecore cooking edits; after ear-lick ASMR; after public-karen dashcam freakouts; after sovereign-citizen cop-encounter moments; after cursed Midjourney horrorshow face-morph deepfakes; after pseudo-intellectual creepypasta iceberg lore explainers; after fridge-cleaning restock porn; after stoic monk-mode productivity gooners; after gymfail schadenfreude cringe compilations; after OF-promotion disguised as sugar-baby discourse with spicy-page hints; after cake-or-fake dopamine baiting; after chiro-adjustment bone-crack ASMR; after doctor-reacts ingrown-toenail pimple-popping; after hot-take political-outrage cancel-bait; after molten-metal foundry-pour porn; after VR-Fortnite stream-snipe dances; after trauma-dump sadboy monologues; after what-do-you-rate-yourself street interviews…